Forget prediction lists published in January. Here's where travelers are actually booking in 2026, based on real airline and hotel data.
The Biggest Movers
1. Czech Republic (+180% search increase)
Prague leads, but Český Krumlov, Brno, and the Moravian wine region are driving growth. Europe's best value.
2. Colombia (+145%)
Medellín, Cartagena, and Bogotá continue their surge. Direct flights from the US expanding. Safety perception improving dramatically.
3. Dominican Republic (+130%)
Record-breaking 11.6 million visitors in 2025 and still growing. Santo Domingo gaining recognition beyond the resorts.
4. Japan (+125%)
Weak yen makes Japan 30% cheaper than pre-2020. Tokyo, Kyoto, Osaka seeing massive Western tourism increases.
5. Bulgaria (+140%)
Sofia, Plovdiv, and the Black Sea coast are emerging as the next Eastern European hotspot. 50% cheaper than Prague.
Why These Destinations Are Trending
Value — Every trending destination offers exceptional value compared to traditional Western Europe.
Authenticity — Travelers in 2026 want real cultural experiences, not manufactured tourism.
Accessibility — New direct flights are opening up previously hard-to-reach destinations.
Safety — All trending destinations have stable security situations.
The Local Friend Advantage
Trending destinations are at a sweet spot — tourism infrastructure is developing but still authentic. A Local Friend in a trending destination gives you the best of both worlds: growing convenience plus undiscovered local culture.
Browse Local Friends in trending destinations on Roavi.